Gov. Pillen and Nebraska Tourism: Travel spending in Nebraska reached $4.72 billion in 2025
LINCOLN, NE -- Travel spending in Nebraska reached $4.72 billion in 2025, up 2.6% from the year before. That’s according to a newly issued report on the state’s tourism industry. The finding was one of many highlighted during a news conference by Governor Jim Pillen and Executive Director Jenn Gjerde of the Nebraska Tourism Commission.