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Office of Governor Pete Ricketts

Gov. Ricketts Announces Release of Health Videos Targeted to Students

Media Contacts:  

Taylor Gage, 402-471-1970

Justin Pinkerman, 402-471-1967


Media Release:

Gov. Ricketts Announces Release of Health Videos Targeted to Students


LINCOLN – Today, Governor Pete Ricketts announced the release of videos with timely health messaging geared toward students.


“As Nebraskans head back to school, we want to remind everyone to continue using best practices to stay healthy and slow the spread of the virus,” said Gov. Ricketts.  “I appreciate the work Bring Up Nebraska and its partners have done to share this important message with students.”


Bring Up Nebraska partners, collaborating with Rabble Mill/The Bay, produced the videos in English, Spanish, and Arabic to highlight the importance of hand-washing, social distancing, and wearing masks.  The video release is timed for the start of school in many Nebraska communities.  The videos were created with input from students, for students, on how their actions can keep their families, their communities, and themselves healthy during the pandemic.


The 45-second videos can be found here:





Nebraska Children and Families Foundation, the Nebraska Department of Education, and the Nebraska Department of Health and Human Services will be sharing the videos on their social platforms and encourage others to like and share the messages as well.


Bring Up Nebraska partners meet frequently to discuss ways to assist Nebraskans as they navigate the coronavirus pandemic.  During these conversations, one topic has come up repeatedly—the challenge of young people heading back to school in August.  The group came up with an idea to create a video for young people, by young people, to encourage best practices without the message seeming like a lecture.  Bring Up Nebraska has partnered with Rabble Mill (the umbrella organization that runs The Bay skate park, digital arts lab, and coffeehouse in Lincoln) previously on outreach to young people.  This existing relationship resulted in Rabble Mill joining the video project.  Rabble Mill worked with young people who frequent The Bay on the video concept and production.


“We know there is anxiety about returning to school,” said First Lady Susanne Shore, one of the Bring Up Nebraska champions.  “We wanted to help alleviate some of that concern by creating a positive message for young people about the simple ways they can help keep themselves and others healthy.”


About Bring Up Nebraska
Bring Up Nebraska aims to give local communities the ability to develop long-term plans using the latest strategies and data to prevent life’s challenges from becoming a crisis for Nebraska families.  In addition to community collaboratives across the state, partners include the Nebraska Department of Health and Human Services, Nebraska Department of Education, Nebraska Children and Families Foundation, Nebraska Department of Labor, Nebraska Department of Economic Development, Nebraska Emergency Management Agency (NEMA), Nebraska Investment Finance Authority (NIFA), Center for the Study of Social Policy, Nebraska Child Abuse Prevention Fund Board, Administrative Office of Probation, Casey Family Programs, and Annie E. Casey Foundation.


About Rabble Mill/The Bay

The Bay was founded in 2010 by Mike Smith and became a program of Rabble Mill through a merger with Hear Nebraska in 2017.  The Bay’s professional staff applies innovation to provide economically and culturally disadvantaged youth with the belonging and purpose they need to grow and reinvest in their community.